OrderMotion, the award winning provider of a web-based order- and fulfillment-management system for multi-channel retailers, today announced that Donny Askin has been named CEO of the newly incorporated company.
The recent acquisition of CommercialWare, Inc. by Datavantage presented the opportune moment to establish OrderMotion as a separate company and appoint Donny Askin as its CEO, bringing over 30 years of retail software expertise to the firm. Prior to taking over leadership of OrderMotion, Askin was founder, chairman, and CEO of CommercialWare, the leading provider of cross-channel commerce solutions for retailers.
OrderMotion, founded in 1994 by Niels Christensen, is a rapidly growing company, averaging 225% growth for each of the past two years. Purchased by CommercialWare in 2003, OrderMotion provides an outsourced solution for the mission-critical planning, coordination, processing and fulfillment of orders for small to medium sized direct commerce companies. The software as a service (SaaS) model of OrderMotion allows small- and medium-sized retailers to quickly deploy an integrated order- and fulfillment-management system without investing in hardware, software, programming, maintenance, staffing or upgrades.
During the 2005 holiday season, direct marketers using OrderMotion processed more than 1 million orders, bringing the total revenue processed for the year to over $330 million.
“For small and mid-sized retailers, providing top-flight customer service is vital. To do that requires accurate, real-time customer and sales information,” said Donny Askin, OrderMotion’s new CEO. “The web-based software and transaction-based pricing allows entrepreneurs and managers to focus on the business components of their organizations, rather than the corporate and operational infrastructure.”
An on-demand solution designed to support the requirements of multi-channel direct commerce retailers, OrderMotion centralizes and automates all aspects of the transaction process, including order capture, fulfillment, inventory management, payment processing, database management and reports generation. The solution integrates all order channels into one convenient platform for optimal control, processing and information gathering. Whether orders come in from mail, phone, fax, the internet or a combination of all four, OrderMotion can seamlessly capture them, manage them and report on them in real time.
