SoftBrands Honored as One of China’s Most Valuable Brands

BEIJING, March 31 /PRNewswire/ — SoftBrands, Inc., a global supplier of enterprise application software, has been named one of the recipients of the prestigious “Top 10 China Brand Enterprises Award 2008.” In addition, SoftBrands’ Epitome solution was named China’s Premier Property Management System for the hospitality Industry. The award was unveiled today at the fourth China Top Brand Award Press Conference held at The Great Hall of the People.

“It is indeed a great honor to be ranked among the most valuable brands in China,” said Harbans Singh, president, Hospitality, Asia Pacific. “The award is strong recognition of the success we have achieved in building our brand and in winning a distinct position in China’s hospitality marketplace.”

The fourth “China Top Ten Brands Award” is jointly organized by the All- China Federation of Industry & Commercial, China’s High-Tech Industrialization Association, People’s Daily and Workers’ Daily News. The selection was conducted through an internet poll, public vote and a panel of industry experts based on the evaluation criteria of brand reputation, brand preference, product appearance, customer satisfaction, customer loyalty and market share.

“SoftBrands is aiming for higher growth in China. We will leverage the visibility this highly prized award has brought us to reinforce our position as the premier leading provider of hospitality solutions and continue to serve the hospitality market in China.” added Singh.

SoftBrands hospitality solutions includes tools for: Property Management, Central Reservation Management, Customer Relationship Management, Business Intelligence, Club Management, Spa Management and Point-of-Sales system. The suite of solutions is designed specifically to enable hoteliers to centralize multi-property operations, to improve guest loyalty, to increase profitability and to improve revenue management.

About SoftBrands Hospitality

SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as less complex offerings that can be installed on site at an independent hotel. SoftBrands distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the hospitality industry, and is an active member of OpenTravel Alliance, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA.

About SoftBrands

SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 775 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at Contact Information David Gandrud 612 851 1518 Director of Global Marketing Harbans Singh 65 6235 1211 President, Hospitality-Asia Pacific SoftBrands, Inc. Contact: David Gandrud Director of Global Marketing 612-851-1518 Harbans Singh President, Hospitality-Asia Pacific 65 6235 1211 SOURCE SoftBrands, Inc. Web site:

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