CRP Provides Follow-on Financing for OrderMotion

OrderMotion, an award-winning provider of on-demand, order transaction software for direct marketers and retailers today announced it has received an $8.5 million Series B round of funding. The investment was led by Updata Partners, with participation by OrderMotion’s Series A investor, Capital Resource Partners.

This funding brings the total capital raised by the company to $9.5 million since its spin-out from CommercialWare in February of this year. The company will use the equity financing to broaden its sales and marketing reach, both in North America and internationally. The funding will also support the company’s strategy to accelerate the enhancement of its order transaction software, which offers functionality that supports the mission-critical coordination, processing and fulfillment of orders for small- to medium-sized direct commerce companies.

In conjunction with the funding, Updata Partners co-founder and general partner Conor Mullett will be joining Steve Jenks, managing director of Capital Resource Partners, and Donny Askin, OrderMotion CEO, on the OrderMotion Board of Directors.

“OrderMotion has attained tremendous growth over the past few years, and is a critical component of the movement by small-to-medium-sized businesses to move to an on-demand e-commerce platform, which represents an enormous market opportunity,” said Mullett. “The company’s customer base is growing on almost a daily basis, it continues developing strong partner relationships, and it has assembled a seasoned, cohesive management team with deep domain expertise to drive the company forward. We’re very excited to be on board as the company embarks on its expansion plans.”

OrderMotion centralizes and automates all aspects of the transaction process – including order capture, fulfillment, inventory management, payment processing, database management and reports generation – for retailers selling across any channel. The on-demand solution integrates mail, phone, fax, POS, internet – or a combination of all five – into one convenient platform that can capture, control, manage and report on all orders in real time.

“This investment is further evidence of the strong momentum that OrderMotion is gaining in the fast-growing market of on-demand retail order management and fulfillment,” said Capital Resource Partners’ Jenks. “It is just the latest milestone in the company’s timeline of growth, as it continues tailoring its solutions to meet the needs of small and medium-sized businesses that require comprehensive yet easy-to-use on-demand applications.”
OrderMotion’s fully integrated, on-demand order transaction software has supported the growth of over 300 brands, including, Warrior Golf, Ronco Inventions, Sundance Spas, e-Diamonds, LaCrosse Footwear, Healthy Pets, Wolfgang Puck, Zabars and more.

“The continued confidence of top-tier investors such as Capital Resource Partners and Updata Partners is a testament to OrderMotion’s outstanding track record and momentum,” said OrderMotion CEO Donny Askin. “This round of funding will enable us to accelerate our already rapid success rate addressing a market with burgeoning growth and demand.”

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